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Thread: The language of advertising
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29th November 2013, 11:08 AM #1
Jim
- Join Date
- Feb 2008
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- Victoria
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The language of advertising
George Bernard Shaw described England and the US as two nations divided by a common language.
I was reminded of this when I looked at the back of the December issue of Popular Woodworking Magazine. The advertising for a new plane begins:"When a master uses a tool, it is like wearing a favorite baseball glove".Obviously I'm not in the group being aimed at (or even in the same country) but am I the only one who finds this slightly absurd?Cheers,
Jim
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29th November 2013, 11:23 AM #2
I am intrigued....why do you find it absurd?
And my head I'd be a scratchin'
While my thoughts were busy hatchin'
If I only had a brain.
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29th November 2013, 11:41 AM #3
Jim
- Join Date
- Feb 2008
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- Victoria
- Posts
- 596
Probably because I can't imagine playing baseball let alone having a favourite glove. Ok, your hand might get sweaty and be comfortable but I do find the comparison absurd. I just can't imagine using say, batting gloves, pads or even box in the context of selling the merits of a plane.
Cheers,
Jim
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29th November 2013, 05:04 PM #4
I think this would resonate to Americans. Having played baseball I can attest that your glove does get molded to the shape of your hand, and it becomes very comfortable to wear. But like you, I wouldn't compare this to using a favourite plane or chisel.
Bob C.
Never give up.
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10th February 2014, 08:03 PM #5
Dare I say it, its probably a metaphorical reference and comparison to a well fitting favourite glove that has become an extension of the user.The suggestion is that this is how a master uses and works with his/her tools or whatever he/she is master of. In this case ,a plane, to the point if you buy this plane you to can be just like a master. Bit of a long bow, but its all about trying to get into the would be buyers head to cement a sale.
Some call it hype, others Bulls....Inspiration exists, but it has to find you working. — Pablo Picasso
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13th February 2014, 01:04 PM #6rrich Guest
As one, who as a teen, lived for baseball; I too find the metaphor absurd.
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13th February 2014, 01:06 PM #7rrich Guest
I had always assumed that the language of advertising could be described using only two letters,
T & A
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