What’s with all of the Black Friday advertising?

[Bob38S]

Being old school, I was always of the idea that Black Friday was supposed to be on a Friday the 13th.

Currently, we are being inundated with supposedly unmissable bargains claiming to be Black Friday specials, from all sorts of retailers in visual, print and audio media.

Have I missed the memo?

I believe the next Friday the 13th is in September of 2024.

[Wrongwayfirst]

Friday 24th it’s something to do with thanksgiving-America the king of sales

[Picko]

I've been wondering the same thing.
So what on earth has that got to do with Australia, it's just BS.

[Simplicity]

It’s corporate scam, just the same as low life scammers , just done with fancy suits an fancy tables.
But basically same S…
They want your money, that’s all.

Cheers Matt.

[Picko]

They want your money, that’s all.
Cheers Matt.

Yeah sorry, they're black listed.

[havabeer69]

being we live in a MUCH more international world we have started following some of the american sale trends.


black Friday is the day after thanks giving sales, but like typical aussies we've turned it into a week or two of "sales" before hand, much like xmas decorations up in november and hot crossed buns in February

"Many believe the name Black Friday came from retailers going from being in the red (losing money) to back in the black (making money) when, the day after Thanksgiving in the U.S., sales attracted shoppers to stores in droves."

[A Duke]

Hi,
I am glad to see I am not the only one confused. In all my four score and four years I have not come across this B S before.

Regards

[Fuzzie]

Don't forget 'Cyber Monday' which follows on from 'Black Friday'. Black Friday is supposedly for those going into the physical stores and Cyber Monday for the online shoppers.


¯\_(ツ)_/¯

[Bob38S]

Thanks to the above respondents for the explanation.

Perhaps another Americanism entering Oz under the guise of multiculturalism or just retailers jumping on the bandwagon for their buy now, pay later retail model.

[Jeffen]

Don't forget November 11 - Singles Day!

We got that one from China. It started off an an anti-Valentines day gesture, but ended up as another mega consumer moment.

Jeff

[Bushmiller]

Welcome to the world of mega marketing where advertising agents devise excuses so you can rationalise and justify spending your hard-earned dollars. It is all about enabling your spend thrift tendencies and repressing your sane side.

Regards
Paul

[havabeer69]

Thanks to the above respondents for the explanation.

Perhaps another Americanism entering Oz under the guise of multiculturalism or just retailers jumping on the bandwagon for their buy now, pay later retail model.

It's kind of been picking up steam since 2011 here in aus and pretty well known now. In fact alot of people will wait for this sale compared to tax time ones and has basically trumped xmas or boxing day ones.

[Bob38S]

Ah, yes advertising, where a manufacturer/retailer employs someone to flog a product/idea to the public under the guise of “you need/want this” or your life will be incomplete or you will be missing out.

All of these advertisements do in fact add significantly to the overall cost of the item which must be recovered to make a profit.

If the manufacturer/retailer were to reduce the frequency of the advertisements then perhaps more people would take more notice rather than ignore or turn off, current examples include the same mind numbing, appealing to the the lowest common denominator crowd after every 6 balls at the cricket.

Whatever became of the clever humorous advertising eg the old AAMI commercials?

Surely some advertising “guru” (I use the term loosely) would have twigged by now that mind numbing, moronic advertisements on high rotation do more harm than good when trying to flog an idea/product or service and, in many cases making what they are flogging the least desirable and encouraging people to look elsewhere for similar/same.

Just a thought.

[Bushmiller]

Surely some advertising “guru” (I use the term loosely) would have twigged by now that mind numbing, moronic advertisements on high rotation do more harm than good when trying to flog an idea/product or service and, in many cases making what they are flogging the least desirable and encouraging people to look elsewhere for similar/same.

Just a thought.

Bob

I don't watch live TV anymore, but do watch SBS on Demand where there is, regrettably, an increasing amount of time devoted to commercials. I have found the mute button on the remote invaluable for switching off from anything even vaguely annoying, trite or simply bloody aggravating.

Regards
Paul

[ErrolFlynn]

Spotted a TV ad last night. One of those chemist warehouse chain stores. It was advertising a Pink Friday sale. I think they have their shops in pink.