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  1. #1
    Join Date
    Feb 2008
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    Victoria
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    596

    Default The language of advertising

    George Bernard Shaw described England and the US as two nations divided by a common language.
    I was reminded of this when I looked at the back of the December issue of Popular Woodworking Magazine. The advertising for a new plane begins:
    "When a master uses a tool, it is like wearing a favorite baseball glove".
    Obviously I'm not in the group being aimed at (or even in the same country) but am I the only one who finds this slightly absurd?
    Cheers,
    Jim

  2. #2
    Join Date
    Sep 2006
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    Default

    I am intrigued....why do you find it absurd?
    And my head I'd be a scratchin'
    While my thoughts were busy hatchin'
    If I only had a brain.

  3. #3
    Join Date
    Feb 2008
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    Victoria
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    596

    Default

    Quote Originally Posted by Ruddy View Post
    I am intrigued....why do you find it absurd?
    Probably because I can't imagine playing baseball let alone having a favourite glove. Ok, your hand might get sweaty and be comfortable but I do find the comparison absurd. I just can't imagine using say, batting gloves, pads or even box in the context of selling the merits of a plane.
    Cheers,
    Jim

  4. #4
    Join Date
    Mar 2006
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    Bowral
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    Default

    I think this would resonate to Americans. Having played baseball I can attest that your glove does get molded to the shape of your hand, and it becomes very comfortable to wear. But like you, I wouldn't compare this to using a favourite plane or chisel.
    Bob C.

    Never give up.

  5. #5
    Join Date
    Jul 2005
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    Flinders Shellharbour
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    Default

    Dare I say it, its probably a metaphorical reference and comparison to a well fitting favourite glove that has become an extension of the user.The suggestion is that this is how a master uses and works with his/her tools or whatever he/she is master of. In this case ,a plane, to the point if you buy this plane you to can be just like a master. Bit of a long bow, but its all about trying to get into the would be buyers head to cement a sale.

    Some call it hype, others Bulls....
    Inspiration exists, but it has to find you working. — Pablo Picasso


  6. #6
    rrich Guest

    Default

    As one, who as a teen, lived for baseball; I too find the metaphor absurd.

  7. #7
    rrich Guest

    Default

    I had always assumed that the language of advertising could be described using only two letters,

    T & A

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