stephenmeddings
9th December 2003, 04:34 PM
Out driving the other day and saw this sign:
We're building the
world's biggest
DO-IT-WITH-US store
Mitre 10
MEGA
This was at the corner of Wells Rd & Springvale Rd, Chelsea Heights. So I had a look at the Mitre 10 web site to see what it was Mega (http://www.mitre10.com.au/mega/default.asp) :
What is Mitre 10 MEGA?
Mitre 10 is one of Australia’s best known brands with 45 years experience in the hardware/home improvement industry and over 700 stores Australia wide. With a strong focus on its customers Mitre 10 is continually developing its business to meet their changing needs.
We will be launching the latest addition to the Mitre 10 family. Mitre 10 Mega. The world’s first Do-It-With-Us store.
A full business strategy is now in place to implement this newest addition to the group. The Mitre 10 Mega franchise will be the companies biggest retail operation covering a complete home renovation experience. A true one stop shop.
Mitre 10 Mega will feature everything from kitchens and bathrooms to decorating and garden, and of course hardware products, backed up by an unparalleled level of service and choice. It will be the place to browse, get new ideas, expert advice and a wide range of great products. All at the best price. It will be the ultimate home improvement store delivering a world class retail operation for both personal and trade customers.
I wonder if this is how they going to compete with Bunnings in the future? This must be their next step in marketing following on from the TV shows "DIY Rescue" and "Lets Do It". Which really push the brand to all those DIYers.
Has anyone seen a finished store yet?
We're building the
world's biggest
DO-IT-WITH-US store
Mitre 10
MEGA
This was at the corner of Wells Rd & Springvale Rd, Chelsea Heights. So I had a look at the Mitre 10 web site to see what it was Mega (http://www.mitre10.com.au/mega/default.asp) :
What is Mitre 10 MEGA?
Mitre 10 is one of Australia’s best known brands with 45 years experience in the hardware/home improvement industry and over 700 stores Australia wide. With a strong focus on its customers Mitre 10 is continually developing its business to meet their changing needs.
We will be launching the latest addition to the Mitre 10 family. Mitre 10 Mega. The world’s first Do-It-With-Us store.
A full business strategy is now in place to implement this newest addition to the group. The Mitre 10 Mega franchise will be the companies biggest retail operation covering a complete home renovation experience. A true one stop shop.
Mitre 10 Mega will feature everything from kitchens and bathrooms to decorating and garden, and of course hardware products, backed up by an unparalleled level of service and choice. It will be the place to browse, get new ideas, expert advice and a wide range of great products. All at the best price. It will be the ultimate home improvement store delivering a world class retail operation for both personal and trade customers.
I wonder if this is how they going to compete with Bunnings in the future? This must be their next step in marketing following on from the TV shows "DIY Rescue" and "Lets Do It". Which really push the brand to all those DIYers.
Has anyone seen a finished store yet?