these core drill bits used on hammer setting??

[wozzzzza]

used one of these once and ripped half the teeth off with one hole through a concrete floor with my rotary hammer drill
TradeTools (https://www.tradetools.com/renegade-industrial-40mm-sds-plus-core-drill-bit-ricd40ld)
what i do wrong here??

[rwbuild]

DO NOT USE THE HAMMER FUNCTION on core drills
Use water as a cooling lubricant